Carrie Tschetter

Carrie Tschetter


About Carrie

Carrie received her Associate's Degree from MCC and her Bachelor’s from St. John Fisher. Since then, she has acquired 11 years of account management and copywriting experience at Archer. In such a fast-paced industry, Carrie loves tackling the new challenges that each day brings!

As a mom to two young kids, Carrie is used to being busy and staying active. At home, she loves to cook with her little sous chefs, but they get outside as much as possible, too! The kids love outdoor activities, and Carrie enjoys taking them on bike rides in the warmer months and skiing in the winter.

"With a true 4-season year, we’ve learned there are so many ways to have fun regardless of the weather! With new things to try close by and cool places to visit just a short drive away, there is never a dull moment in New York!"
—Carrie Tschetter

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Colleen Knopeck

Colleen Knopeck


About Colleen

Colleen received her Bachelor’s Degree from SUNY Geneseo and Master’s from St. Bonaventure University. She has had a passion for writing and story-telling since she was a kid, and enjoys using these talents on a daily basis in her role at Break The Ice Media.

On the weekends, Colleen loves eating at new restaurants, sipping on local brews, and visiting various parks with her dog, Bella.

"There is so much to do in Upstate New York – both indoor and out! From hiking trails and outdoor festivals, to museums and wine tasting, you’ll never run out of fun activities or spectacular views."
—Colleen Knopeck

Colleen's Articles


Jennifer Gallo

Jennifer Gallo


About Jennifer

Jennifer graduated from Niagara University with a Bachelor’s Degree in public relations. As a marketing coordinator at a firm in Rochester, she enjoys working with clients and does what it takes to exceed their expectations.

Outside of work, Jennifer has a passion for traveling to different cities and shopping. She also likes to try new restaurants in the area with family and friends.

"I am so lucky to call Upstate New York my home. There is always something to do and new things to discover around every corner, not to mention the beautiful views that every season brings!"
—Jennifer Gallo

Jennifer's Articles


Joelle Steeves

Joelle Steeves


About Joelle

Joelle graduated from Syracuse University with a Bachelor’s Degree and has professional experience in marketing. She has a true passion for writing and feels lucky to be able to do that as part of her everyday job.

When not busy at the office, Joelle loves baking and is always trying new recipes! She can also frequently be found perusing the aisles of a local bookstore.

"I have always felt lucky to live in Upstate New York. Not only do we get to truly experience all four seasons, but no matter the weather, there’s always something to do!"
—Joelle Steeves

Joelle's Articles


Paige Buzzetti

Paige Buzzetti


About Paige

Paige graduated from St. John Fisher College with a Bachelor’s Degree in Media and Communications. As a marketing associate, her passion for writing plays a vital role in providing clients with a positive outcome.

Out of the office, Paige is an avid photographer and loves to discover new places that are unique to the area. She also loves reading and enjoys going to bookstores to find the perfect book.

"Living in Upstate New York provides me with so many fun and beautiful photography opportunities! Plus, the drive to discover something new and exciting is never too far. There is no place better to call home!"
—Paige Buzzetti

Paige's Articles


Sarah Blackwell

Sarah Blackwell


About Sarah

Sarah graduated from The College at Brockport, SUNY, with a Bachelor’s Degree. She has been at Break the Ice Media since 2013, and has been working in the public relations industry writing, pitching, and telling great stories since 2011.

When not busy handling all things PR, Sarah likes to stay active by skiing, hiking, shopping, and she enjoys relaxing and curling up with a good book.

"The diversity of activities you can engage in! I love the outdoors, and am always excited for the possibilities that each new season brings. In the summers I enjoy the beauty of our water and canals, in the fall I hike along our waterfalls and state parks, and in the winter I absolutely love to ski. New York truly has it all."
—Sarah Blackwell

Sarah's Articles