Carrie received her Associate's Degree from MCC and her Bachelor’s from St. John Fisher. Since then, she has acquired 11 years of account management and copywriting experience at Archer. In such a fast-paced industry, Carrie loves tackling the new challenges that each day brings!
As a mom to two young kids, Carrie is used to being busy and staying active. At home, she loves to cook with her little sous chefs, but they get outside as much as possible, too! The kids love outdoor activities, and Carrie enjoys taking them on bike rides in the warmer months and skiing in the winter.
Carrie Tschetter | Jul 14th, 2016
Rochester, N.Y. – Tourism destinations and attractions in Upstate New York have announced the start of a 2016-2017 Cross Border ShowcRead More
Carrie Tschetter | Nov 11th, 2016
Now that Halloween is over, it’s officially the start of my favorite season!Read More
Carrie Tschetter | Feb 1st, 2017
What better way to spend Family Day than with a family trip?Read More
Carrie Tschetter | Mar 2nd, 2017
Did you know that Upstate NY is full of local sports teams that provide visitors a chance to watch an exciting game any time of year?Read More
Carrie Tschetter | Apr 4th, 2017
If you have a sweet tooth like me, then a Chocolate Trail will be the perfect addition to your trip to Upstate NY!Read More
Carrie Tschetter | Aug 4th, 2017
I love all four seasons in New York, but when summer comes, I make sure to take full advantage of being outdoors.Read More
Carrie Tschetter | Nov 8th, 2017
Just because snow is coming does not mean the music and stage performances stop, it just gets moved inside!Read More
Carrie Tschetter | Nov 1st, 2018
Road trips and weekend getaways are not only meant for summer!Read More
Colleen received her Bachelor’s Degree from SUNY Geneseo and Master’s from St. Bonaventure University. She has had a passion for writing and story-telling since she was a kid, and enjoys using these talents on a daily basis in her role at Break The Ice Media.
On the weekends, Colleen loves eating at new restaurants, sipping on local brews, and visiting various parks with her dog, Bella.
Colleen Knopeck | Jun 1st, 2017
The temperature is rising, the sun is shining, and I for one can’t stop thinking about summer.Read More
Colleen Knopeck | Sep 7th, 2017
If you’ve ever been called a cinephile, have eaten enough movie popcorn to start popping your own kernels, or can recite every line from all the clRead More
Colleen Knopeck | Oct 5th, 2017
Upstate New York is truly beautiful during every season of the year… but it’s the gold, orange and red of the fall foliage that really gets me exciRead More
Colleen Knopeck | Nov 3rd, 2017
As we near the busiest stretch of the year, it’s good to know where you can turn for a relaxing spa treatment.Read More
Jennifer graduated from Niagara University with a Bachelor’s Degree in public relations. As a marketing coordinator at a firm in Rochester, she enjoys working with clients and does what it takes to exceed their expectations.
Outside of work, Jennifer has a passion for traveling to different cities and shopping. She also likes to try new restaurants in the area with family and friends.
Joelle graduated from Syracuse University with a Bachelor’s Degree and has professional experience in marketing. She has a true passion for writing and feels lucky to be able to do that as part of her everyday job.
When not busy at the office, Joelle loves baking and is always trying new recipes! She can also frequently be found perusing the aisles of a local bookstore.
Joelle Steeves | Jun 29th, 2016As a self-proclaimed adrenaline junkie, I’ll jump at the opportunity to partake in anything thrilling. Blame it on my extremely extroverted personality, but there’s something inside me that constantly seeks excitement and adventure. Read More
Joelle Steeves | Aug 3rd, 2016
The hustle and bustle of everyday life definitely keeps things interesting.Read More
Joelle Steeves | Jun 1st, 2017
If you’re anything like me, you may have a serious sweet tooth.Read More
Paige graduated from St. John Fisher College with a Bachelor’s Degree in Media and Communications. As a marketing associate, her passion for writing plays a vital role in providing clients with a positive outcome.
Out of the office, Paige is an avid photographer and loves to discover new places that are unique to the area. She also loves reading and enjoys going to bookstores to find the perfect book.
Sarah graduated from The College at Brockport, SUNY, with a Bachelor’s Degree. She has been at Break the Ice Media since 2013, and has been working in the public relations industry writing, pitching, and telling great stories since 2011.
When not busy handling all things PR, Sarah likes to stay active by skiing, hiking, shopping, and she enjoys relaxing and curling up with a good book.
Sarah Blackwell | Jul 14th, 2016This year marks the 100th birthday of the National Park Service on August 25, 2016, celebrating a century of recreation, conservation, and historic preservation programs. Read More
Sarah Blackwell | Aug 1st, 2016
Rochester is a city known for its civil and human rights movements, so it’s no wonder that it’s also home to an exciting LGBT community.Read More
Sarah Blackwell | Nov 6th, 2016
For Americans, November is the month of turkey, stuffing, and comfort food.Read More
Sarah Blackwell | Nov 22nd, 2016
The first snow of the season has officially descended on Upstate New York, burying its residents in several inches of fluffy powder.Read More
Sarah Blackwell | Dec 6th, 2016
As any true Rochesterian would do, any time I find myself searching for a last-minute Christmas gift (which happens just about every year for me),Read More
Sarah Blackwell | Jan 11th, 2017
Don’t let winter stop you from getting outside and enjoying the charm of Upstate New York.Read More
Sarah Blackwell | Feb 8th, 2017
It seems that no matter where I visit in Upstate New York, I’ve stepped into someone else’s canvas.Read More
Sarah Blackwell | Apr 18th, 2017
“Glamping” or glamourous camping is all the rage in Upstate New York.Read More
Sarah Blackwell | Jun 29th, 2017
The Authentic American Experience - Fourth of July Festivities in Upstate New YorkRead More
Sarah Blackwell | Aug 10th, 2017"Don’t go chasing waterfalls, please stick to the rivers and the lakes that you’re used to…" Read More
Sarah Blackwell | Sep 22nd, 2017
Whoever said time travel isn’t possible hasn’t visited New York State.Read More
Sarah Blackwell | Oct 26th, 2017
It’s almost Halloween, and that means candy (at least to me it does).Read More
Sarah Blackwell | Dec 27th, 2017
Upstate New York offers miles and miles of adventure, history, culture, and new experiences for all ages to enjoy.Read More