The finest crafts in Upstate NY

Discover shopping treasures and wonderful bargains!

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Skiing In Upstate NY

Ski scenic and challenging runs in nearby New York!

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Baseball Hall of Fame

Family fun abounds in play, sports, arts, science and history!

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Visit Rochester

Experience the city with limitless possibilities!

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Fishing in Upstate NY

Fish beautiful streams, rivers, bays and lakes in Upstate New York

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Letchworth State Park

Drive, peddle and hike magnificent scenery

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A Welcome Surprise

Whether you read our guide, listen to our radio show, or explore online, we're here to help you find the surprising adventure that waits for you. Beginning in the rural region of the Genesee Valley, through the Rochester metro area, and south into Central New York and the Finger Lakes. In the time it takes to watch your favorite movie, you’ll be here. We welcome our Canadian neighbors!